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A breath of fresh air.
That's what hit Hayward last week, and we're not talking
about just the unseasonably mild weather that prompted
blossoming trees to think spring has sprung.
The breath of fresh air is the City Council's vote for
the contract with Walnut Creek-based Blake Hunt Ventures
to develop the property at B Street and Foothill Boulevard.
Once home to an Albertsons, the site has been vacant for
some time now -- and it's on one of the busiest traffic
routes in town.
The developer's plans call for a movie theater complex
with restaurants and shops. This proposal has been bandied
about for some time, with various scenarios considered
but with no real action taken. Now the council has started
the ball rolling on the idea.
Council members and many of those who own or work at
businesses in the B Street area are enthusiastic about
the prospects. The proposal has a lot going for it this
time, including the naming of serious potential tenants.
There are two, possibly three, movie theater operators
interested in the proposed project, according to the developer.
Cost Plus World Market also has expressed interest. The
developer also told the council that 75 percent to 80
percent of the spaces would be leased before construction.
We're excited about the prospects, and even more excited
that action is taking place at this prime location. It
could be the answer to many of the nagging concerns voiced
about downtown Hayward, from the lack of new businesses
and no vibrant, bustling city core to the need for a movie
theater in the city.
This plan could be the answer to the city leaders' dreams.
If all goes as the developer proposes, there would be
a 12- to 16-screen movie theater on the second floor of
a two-level complex, with shops and restaurants and an
outdoor plaza overlooking B Street. The ground level would
be more shops, restaurants and a 200-space parking structure.
This plan could be the impetus for more improvements
to the B Street downtown area, starting with parking.
The theater will require considerable parking. City planners
are looking into building a three-level garage to add
330 spaces to the 100 in Municipal Parking Lot No. 2,
off B Street between Foothill Boulevard and Main Street.
The redevelopment agency might foot the bill for the estimated
$3.3 million garage.
The exciting thing about this plan is that the new complex
would be "a magnet to bring people to downtown,"
as Chamber of Commerce President Scott Ratty noted. A
theater, a name retail store to anchor the complex and
more restaurants indeed will attract people to the area.
Movie crowds can browse through the neighboring businesses.
And the increased interest could spur B Street business
owners to upgrade their buildings as well. As lead developer
Brad Blake put it to the City Council, "I don't want
to insult you, but right now it seems like you're trying
not to wake people up."
We couldn't have said it better. There is a quiet beauty
about B Street, but it certainly could use some enhancements
and an injection of new life -- new business, new faces
of people who for too long have bypassed the downtown
area in favor of the malls and mega-theaters.
Change is already under way, even before this project
came up. This week the $3 million B Street streetscape
improvement project is starting, with the removal of Australian
willow trees that line the thoroughfare. They will be
replaced by deciduous Chinese flame trees.
The streetscape project also includes new sidewalks,
patio areas, benches and lighted columns.
The proposed theater complex site has a lot going for
it, but it's been hiding its potential far too long.
The city bought the property with the vision of its becoming
a prominent gateway to a growing downtown district. For
a while, it looked as if that dream was withering. Now
it has a chance to happen.
The developer has said plans for the project could be
ready for the City Council's approval by December and
that construction likely would begin in spring 2004.
It can't happen soon enough for us. It's been a long
time coming.
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