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HAYWARD — Some time before or shortly after America
elects its next president, downtown Hayward should finally
have its long-awaited movie theater.
The Hayward Redevelopment Agency last week gave the Cinema
Place project a shot in the arm by authorizing a $1.5
million subsidy to help Danville-based developer Blake
Hunt Ventures build the B Street entertainment complex.
The redevelopment project, set to be completed by late
2008, has now cost the city a little more than $12.7 million
— most of that to buy land formerly occupied by
an Albertsons supermarket and to build a 244-space public
parking garage designed for cinema and restaurant patrons.
Along with appropriating $1.5 million from the agency's
tax increment fund balance, the agency also is going to
waive building permit fees for thedeveloper as long as
they don't exceed $130,000.
Most of the money will go toward site improvements, such
as landscaping, grease interceptors, soil vapor barriers
and an $88,000 covered walkway connecting the new parking
garage to B Street.
"For $88,000, I hope we can get something that looks
fairly decent," City Councilwoman Barbara Halliday
said at a meeting Tuesday. "That (amount) kind of
popped out at me as seeming kind of high."
Despite a few such concerns, the redevelopment agency,
which is really just the Hayward City Council acting in
a different role, unanimously voted Tuesday to authorize
the extra money.
The subsidy to Blake Hunt Ventures, according to a city
report, "would be structured as a loan to be repaid
from future sales proceeds of the development, in the
event that certain investment return thresholds are met."
Officials estimate the owner would need to sell the development
for more than $24 million for those thresholds to be achieved.
Councilman Bill Ward called it a "sound investment"
for a project that will bring money and benefits back
to the city in various ways.
"I don't think that added investment, over the long
haul, is going to be detrimental," Ward said in an
interview.
Because most forms of entertainment are not taxed, movie
ticket sales won't bring much revenue back to the city.
But officials and downtown merchants hope the cinema will
serve as a catalyst to generate other commercial activity
and more thriving businesses in the district.
"There are spinoffs associated with the project,"
Ward said. "We certainly hope that some of the users
of the theater will spend dollars, shop and eat beyond
the complex."
Blake Hunt Ventures asked for the city's help after delays
caused the project's cost to escalate. The developer originally
had an agreement with Century Theaters, but that company
was bought by a bigger cinema company, Cinemark, in the
fall. The agreement still stands, but the sale process
caused months of uncertainty and delay.
Blake Hunt said it has now signed or is scheduled to
sign agreements with four restaurants: Saxby's Coffee,
The Tiki Grill, Red Brick Pizza and an as-yet undisclosed
deli. The biggest restaurant spot, which will overlook
B Street from a second-story balcony, is still available
to lease.
Once the complex is built, Blake Hunt intends to sell
it to Redwood City-based investor Matteson Realty, which
will manage it. Matteson also has separate plans to build
urban-style condominiums on the nearby corner of Main
and C streets. |