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REDWOOD CITY, CA -- The glimmerings of a new entertainment
mecca on the Peninsula are starting to surface as construction
hammers away to make over Redwood City’s sleepy
downtown.
On top of the landmark 20-screen Century Theatre, the
restoration of the historic courthouse plaza and major
street improvements are all scheduled for unveiling within
a year. To add to the city’s new pedestrian-friendly
image, city officials are also transforming Middlefield
Road into a European-style walkway called Theatre Way.
So what does it all mean?
On any given Friday or Saturday night, it could translate
into 10,000 more people milling about downtown.
“That’s 10,000 people who aren’t here
now,” said John Anagnostou, director of the Downtown
Business Group and co-owner of the Fox Theater. “This
is going to be the biggest entertainment town in San Mateo
County.”
With 4,200 seats, Redwood City’s cinema project
is more grandiose than the 12-screen, 1,800-seat theater
that opened a year ago in San Mateo. It will include an
underground garage and ground floor of major chain retailers.
Two national “anchor tenants,” a mid-range
retail store and about six smaller retail stores and restaurants
will fill out the area.
The massive project will be laid out on the huge chunk
of land bounded by Broadway, Jefferson Avenue and Middlefield
Road.
Economic Development Manager Pat Webb said inquiries
from interested business owners are already starting to
trickle in.
Even though the impact of the theater will be felt right
away, she said getting the ideal mix of restaurants, retail
and entertainment will be a 20-year process. In the first
wave, she said restaurants will flock to the area. Retailers
selling appliances and TVs will be next, followed at last
by coveted “soft good” retailers — those
selling products like clothes and shoes.
“The reality is those kind of retailers won’t
come on board until they’re absolutely sure there’s
a critical mass of people,” Webb said.
It’s the same process unfolding in areas like San
Mateo and Santa Monica, she said. Since the Century Theatre
opened a year ago in downtown San Mateo, foot traffic
in the area has jumped dramatically and new eateries and
shops have opened. That same success will be enjoyed on
an even grander scale in Redwood City, Anagnostou said.
The vibrant scene everyone is envisioning is in stark
contrast to the downtown that was characterized as quiet
even in the best of economic times.
“Even during the boom on the Peninsula, it was
still sleepy,” said Councilman Jim Hartnett.
Restaurants always fared decently during business hours
since the city is the county government seat, Webb said.
But after hours, everyone goes home and the town shut
down.
“It’s the evenings that have been difficult,”
Webb said. “One reason the cinema will be so great
is that it is going to get our evening clock going. We’re
going to have an 18-hour day.”
And with the improvements to the streets, Hartnett said
pedestrians will flock to the area even if they don’t
plan on seeing a movie or grabbing a bite to eat. The
unveiling of the new courthouse plaza in particular will
make downtown a pedestrian-friendly gathering place, he
said.
Even if it’s taken years of planning — and
considerable struggles — to make the ambitious plans
come to fruition, Hartnett said the future possibilities
are just starting to dawn on people now that downtown
is a massive construction site.
“Seeing is believing,” Hartnett said. “When
people start seeing paper plans move to concrete steps,
they start seeing the change as very real.” |