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Imagine Trolley Square, only brighter, with a broader
mix of tenants and without the empty dead-end corridors.
Then add parking, fountains, fireplaces and green space,
at least one more major anchor tenant and upscale residences.
Though ScanlanKemperBard Companies won't change the exterior
of Trolley, it will make the mall experience a bit wider
and brighter.
The mall's new owner, ScanlanKemperBard Companies, outlined
its vision for the historic Salt Lake shopping center
Wednesday, including the estimated price tag — $80
million, including the price SKB paid to buy the center
from Simon Properties earlier this year — and timeline.
"What we thought was particularly unique about Trolley
was that the status within the community and the loyalty
of the constituents that shop there and dine there was
of an A-plus quality, but that the level of investment
and ongoing nurturing that's important in a property like
that was of B quality," said N. Thomas Bard Jr.,
an SKB principal and executive vice president of asset
management.
"We have the means, through our investors, to provide
new energy. And we saw it as an opportunity to become
that much more identified with the Salt Lake community,
assuming that we do the good job that the community is
expecting."
Straightaway, SKB partnered with Blake Hunt Ventures,
a California-based real estate developer, to manage the
renovation and expansion project.
"We were immediately struck and understood what
the appeal and the attachment is for the residents of
Salt Lake to Trolley Square," said Blake Hunt's development
vice president, Mark Blancarte. "You can't replicate
the existing buildings on a new site anywhere else. It's
one of the most unique pieces of property anywhere in
the country. There's nothing we could do to enhance the
exterior of the buildings. They're historical, they have
great fabric, and we're not touching those. We do think
there's the opportunity to look at the larger building
... to make the mall experience a little bit wider, brighter
and more open."
So ScanlanKemperBard and Blake Hunt came up with a multiphase
plan to breathe life into the historic center —
a plan that includes a $6 million renovation of the main
building, the addition of a $12 million building for anchor
tenant(s), a new parking structure and the possibility
of on-site upscale residences.
"As the new (Trolley Square) owners and guests of
the community, the ScanlanKemperBard/Blake Hunt Ventures
team will take the utmost care in blending unique shopping
and dining experiences with the center's cherished turn-of-the-century
ambiance," Blancarte said. "Our goal is to create
a memorable place where people can shop, socialize, work
and live."
The first phase, which is expected to be complete by
this time next year, includes "reorienting"
the interior corridors of the center's 160,000-square-foot
main building, too many of which are dark and lead to
dead-ends, Blancarte said. Interior renovations also will
include the creation of an interior courtyard area, possibly
featuring a dome, for special events. A glass elevator
will be installed near that central courtyard.
Skylights featured in the early construction of Trolley
Square will be uncovered and updated to add natural light
and a sense of openness, Blancarte said.
The renovation on phase one likely will begin in early
2007 and will take place after hours, Bard said. All businesses
are expected to remain open during the renovation period.
Phase two will focus on parking, outdoor landscaping
and design, and will include the addition of underground
parking and a new parking structure to replace the one
at the western edge of Trolley Square. Work on the parking
garage could begin as early as next spring, Blancarte
said. Upwards of 120 residential condominiums also may
be built atop that structure at some later date.
Designers are looking at adding fountains and fireplaces,
increasing pedestrian space and public gathering places.
The area between Pottery Barn and Restoration Hardware
may take on the flair of a European village street, Bard
said, with cobblestones and benches.
Shoppers will notice a change as early as this weekend,
when Trolley will launch its first valet parking program.
The center also is in the process of reorganizing its
south parking lot, which it believes will add 20 percent
to its parking capacity. And, Blancarte said, the western
parking structure will get new paint and more light to
increase utilization there.
As work progresses, Bard said designers will be looking
at possible uses for the south parking area, which could
include more retail or residential space.
Phase three contemplates the addition of a new retail
building at the property's northeast corner, a 50,000-
to 60,000-square-foot building that could occupy one or
multiple tenants and includes several levels of underground
parking, Blancarte said.
Phases two and three — without the residential
units, which are contingent on permits, consumer interest
and other factors — could be completed by 2009.
Speculation about the identity of the yet-unnamed retail
tenant has ranged from Whole Foods to Crate & Barrel
to Cheesecake Factory. Neither Bard nor Blake Hunt Ventures
would comment Wednesday.
"Whatever tenant ultimately we think will improve
the tenant mix at Trolley," Blancarte said. "It
will be one that will increase the draw and excitement
at Trolley Square. Whomever it may be, it will be a great
retailer."
Trolley Square is looking hard at its tenant mix, and
the mix it hopes to create, said Blake Hunt's president
and chief operating officer, Jerry Hunt.
"Our objective is not just to fill space,"
he said.
Bard said the company is in the process of evaluating
which of Trolley's current tenants have "grown their
business to the point where they can participate"
in the redeveloped project, as well as putting together
a mix of possible new tenants that will enhance and reinforce
the center's sophisticated ambiance.
"We see it as an eminently leasable space,"
Bard said. "There are probably a dozen firms, businesses
that would be very attractive to us, and to Salt Lake
City. But those kinds of discussions are pretty ethereal,
particularly in these early stages."
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